The best way to profit from the app exhibitors at Xerocon Sydney


With lower than one week to go till Xerocon Sydney, the stage is sort of set for the world’s most stunning and progressive cloud accounting convention of 2022. We’ve organised a stellar lineup throughout the 2 days, stuffed with keynote audio system, thought-provoking panels, and academic breakouts  – to not point out an unmissable 80s themed wrap occasion on the iconic Luna Park. 

Additionally within the combine? Over 75 app exhibitors from the Xero ecosystem, providing you with the chance to study every kind of digital options in your follow and shoppers. With so many choices to discover (and pleasant ecosystem folks to speak to), it pays to have a recreation plan in thoughts. That is to make sure you’re connecting with apps which can be most related to your agency and your shoppers, in addition to getting probably the most out of those conversations. So that can assist you get ready, we’ve collated some suggestions under. 

Perform some research beforehand 

One of many nice issues about Xero’s ecosystem is its variety; there are literally thousands of app options for every kind of practices and small companies. So earlier than Xerocon kicks off, it’s a good suggestion to do your analysis. Begin by your agency – what processes are slowing you down or may very well be made extra environment friendly? Then, assess your shopper base via the identical lens. If in case you have a crew, it could actually assist to get their enter right here. 

After getting a basic concept concerning the sort of apps you’re on the lookout for, head right here to study concerning the full listing of companions exhibiting at Xerocon Sydney. These can even be included within the Xerocon app (keep watch over your emails for more information on this), together with every exhibitor’s bio and a ground plan of the exhibition corridor. Keep in mind to seek the advice of your Xero Account Supervisor earlier than and through Xerocon to assist navigate the exhibitors, and use the Xero App Retailer to dive deeper into your analysis. From right here, create a shortlist – and preserve it helpful on the occasion – of apps you’d wish to method (leaving room for spontaneous conversations too, in fact). 

Block out your time, and preserve monitor of it

As we talked about earlier, Xerocon is an action-packed occasion, which means you’ll have to plan your time rigorously. On each days, an hour and a half might be devoted to lunch, networking and exploring the app companions within the venue’s exhibition corridor. That is your window to strike. Simply you should definitely keep watch over the time as you begin conversations and transfer via the stands – particularly if you wish to hit up just a few exhibitors all through the occasion. 

Have an elevator pitch ready (belief us, it helps) 

Don’t fear, we’re not anticipating you to win over the app companions along with your abilities and accolades. As a substitute, we suggest arising with a fast elevator pitch about your follow – together with its ache factors, potential areas for enchancment, and the forms of shoppers you’re employed with. Why? To assist the exhibitors shortly decide whether or not their answer or software may truly profit you. In spite of everything, there’s no level getting deep in dialog about an app you’re unlikely to make use of. 

Get your crew members to do the speaking 

If you happen to’re bringing your crew alongside to Xerocon Sydney, take into account who will get probably the most out of chatting with the exhibitors. As a follow proprietor, you may not be the one to implement and even use follow apps each day. So encourage your crew members to do the speaking and report again with their suggestions. 

Take motion

When you’re again to enterprise (and have recovered from an unbelievable few days!), it’s necessary to revisit all the data and, most significantly, take motion. This might imply visiting the Xero App Retailer and beginning a trial for the app (or apps) you are feeling might be most impactful to your follow or your shoppers. In the end, you need the time you invested into researching and chatting with the exhibitors to be value your whereas. 

After a three-year Xerocon hiatus, our ecosystem companions are so excited to reconnect with you – the advisory neighborhood. And with the following pointers entrance of thoughts, you’re positive to profit from every part they’ve on provide. 

To plan your Xerocon Sydney expertise and study extra about this yr’s occasion, try the agenda.


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