Second Life Podcast: Lele Sadoughi


For the reason that headbands’ debut in 2018, Sadoughi has advanced the model past into a variety of accent classes corresponding to eyewear, purses, belts, hosiery, and winter climate–authorized items like wool hats and scarves and unique collections corresponding to bridal and mommy-and-me. And through the pandemic, Sadoughi—like many style founders—knew she needed to make an intentional pivot into designing face masks as part of her assortment. Much like how the headbands served as private fashion statements, the face masks grew to become a method for her shoppers to specific their fashion, discovering a small silver lining in a darkish time. Impressively, Sadoughi bought over 500,000 face masks. 

Previous to launching the beloved bejeweled accent model, Sadoughi spent practically a decade within the style business designing for manufacturers corresponding to Rebecca Taylor, Banana Republic, Anthropologie, and J.Crew; the truth is, in 2006, she launched the first-ever jewellery assortment for J.Crew, working alongside Jenna Lyons designing signature items which are nonetheless bought immediately like that bubble necklace. Then, in 2012, she was working as the jewellery design director at Tory Burch earlier than she took the leap to decide to the Lele Sadoughi model totally and enter the world of entrepreneurship. 

Take heed to the newest episode of Second Life to listen to how Sadoughi’s previous life in jewellery design led her to create some of the beloved up to date headband-and-accessory manufacturers. And maintain scrolling to buy among the model’s greatest sellers and newest collections.


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