Douglas Elliman Launches AI-Powered AdPro


Douglas Elliman Realty introduced at this time the launch of AdPro, a brand new custom-built digital advert publishing resolution that makes use of synthetic intelligence (AI) to assist brokers extra successfully promote properties, goal potential patrons, broaden their attain and generate extra leads. AdPro is powered by Purlin, one of many first firms to obtain funding from New Valley Ventures, the PropTech funding arm of Douglas Elliman Inc.

“As a enterprise constructed on empowering brokers to develop their companies, we’re repeatedly on the lookout for new instruments and applied sciences to present them an edge,” mentioned Scott Durkin, Chief Govt Officer, Douglas Elliman Realty. “We are able to’t wait to see what alternatives and prospects AdPro will unlock for them.”

That includes a easy and intuitive interface, AdPro allows brokers to rapidly and simply produce and publish advertisements on-the-go for Fb, Instagram and Google.

“A lot of gross sales and advertising and marketing is about telling highly effective tales, and our brokers are a few of the greatest storytellers round,” mentioned Stephanie Garbarini, Chief Advertising Officer, Douglas Elliman Realty. “AdPro will assist them to share their tales extra effectively and guarantee they’re seen by the precise individuals.”

AdPro’s propriety AI fashions observe lookalike high-intent audiences, in addition to engagement with comparable listings and associated pursuits, as a way to goal possible patrons available in the market for actual property. Brokers can choose from a menu of packages preset with finely tuned focusing on and optimum period to maximise the impression of a promoted itemizing.

“AI is profoundly remodeling the way in which we do enterprise, and with AI-enhanced AdPro, we’re delivering our brokers a extra certified and intentional pool of patrons for his or her unique listings,” mentioned Connie Mui-Reilly, Govt Vice President and Chief Data Officer, Douglas Elliman Realty.

“Our dedication to creating and investing in AI-powered PropTech like AdPro will guarantee we keep at the forefront of innovation,” added Dan Sachar, Managing Director of New Valley Ventures LLC and Vice President of Enterprise Innovation at Douglas Elliman Inc. “We’re excited to see our funding in Purlin come to life by way of this thrilling platform.”

AdPro additionally fosters higher collaboration and transparency with sellers by sharing real-time efficiency and visitors studies for the advertisements selling their properties.

Douglas Elliman will start rolling out AdPro to brokers on a regional foundation within the coming weeks.

Its Time For Elliman


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