‘Don’t Fear Darling’ Opening Forward of ‘Avatar’ With $21M – The Hollywood Reporter


Warner Bros.’ high-profile drama Don’t Fear Darling is headed for a strong $21 million opening on the home field workplace after grossing greater than $9.4 million Friday from 4,113 theaters, together with $3.1 million in Thursday previews and particular Imax screenings on Monday.

Directed by Olivia Wilde, Don’t Fear Darling was the most-talked-about entry on the Venice Movie Pageant, because it confronted a lot of controversies, together with rumors of acrimony between Wilde and lead actress Florence Pugh. On Friday, Pugh shared a heartfelt message on Instagram praising the solid and crew with photographs, together with one with Wilde.

Don’t Fear Darling obtained a mediocre B- CinemaScore (Wilde’s final movie, Booksmart, earned a B+). The B- might ding word-of-mouth. Ditto for tepid evaluations. Wilde’s sophomore directing effort presently has a 35 p.c critics’ rating on Rotten Tomatoes, dimming its awards probabilities and making it tougher to draw older adults who’re recognized for counting on evaluations when deciding whether or not to make a visit to the cinema.

Monitoring and Warner Bros. had projected a $17 million opening weekend. However primarily based on advance ticket gross sales, exhibitors believed the movie would fall between $20 million and $24 million (some assume even larger). The film value a comparatively modest $35 million to make, so it seems to be on the highway to breaking even.

Analysts imagine the film’s greatest asset when it comes to its field workplace efficiency is the legions of youthful females dedicated to Harry Kinds, who stars reverse Pugh and Chris Pine in Wilde’s high-concept psychological thriller a couple of younger couple residing in an idyllic, cult-like neighborhood.

They seem like proper. Females made up an enormous 73 p.c of Friday’s viewers, whereas 67 p.c of ticket consumers have been between the ages of 18 and 34.

Hollywood insiders aren’t satisfied that the final moviegoing public cares in regards to the offscreen drama. If something, the publicity will increase consciousness.

Don’t Fear Darling goes in opposition to the second weekend of The Lady King and the rerelease of Avatar, the top-earning movie of all time.

From Sony and eOne, Lady King ought to place second with $10 million to $10.8 million, an excellent maintain. The movie earned $3 million on Friday from 3,765 cinemas.

The Avatar rerelease is predicted to earn $9 million or extra for the weekend after incomes $3.3 million Friday from 1,860 theaters. Abroad, it began off with a hearty $11 million. To this present day, the film is the top-earning movie of all time with greater than $2.84 billion in ticket gross sales.

Director James Cameron and his producing companion Jon Landau are within the midst of prepping for the December launch of the sequel Avatar: The Manner of Water. Returning the unique film to cinemas is only one part of a sprawling advertising and marketing marketing campaign that’s being orchestrated by Disney and twentieth Century Studios.

Sept. 24, 8:15 a.m. Up to date with extra particulars about Friday ticket gross sales and whole weekend projections.

Sept. 23, 6:40 p.m. Up to date to incorporate a hyperlink to Pugh’s Instagram put up selling the movie.


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