Denim Tears is the culturally aware designer model that has been infiltrating the likes of Levi’s, Champion, and Converse to inform the marginalized tales of Black folks across the globe. Because it’s inception again in 2019, Kanye West, Frank Ocean, Virgil Abloh and the A$AP Mob have all been long-time supporters of the marque. Artistic director Tremaine Emory takes a for-us-by-us method in having robust however obligatory conversations by all means obligatory via the model and with trend as his essential medium.
Born in Atlanta, Tremaine grew up in Queens New York subsequent the the bustling trend epicentre. From his earliest moments all he can keep in mind was a fascination and infatuate with the world of fashion and design. Early on, he set to working the shops which led him to a 9 12 months profession with Marc Jacobs in London, UK. From there, Emory made his strategy to working alongside Stüssy, Off-White, Nike, New Steadiness and inventive directing for Supreme in addition to his personal model Denim Tears.
One of the crucial common and immediately recognizable designs to emerge from the label is after all the Cotton Wreath emblem that decorates a lot of the Denim Tears denims and sweaters, noticed on a few of your faves akin to A$AP Rocky, Bella Hadid and Burna Boy in latest months. The selection of a cotton plant was an intentional nod to its legacy of slavery in America.
Jourdan Dunn has worn items from the ‘Windrush 1948’ capsule assortment which was showcased in September 2021 at London Trend Week and served as a declaration of African pleasure for the diaspora inside England.
Lil Uzi Vert was additionally wearing a pair of Union Jack painted denims from the identical capsule.
Footballer Odell Beckham Junior is one other fan of the Tremain and his clothes line, seen right here in a Saint Tears Season 2 crewneck.
Joey Baddass has had his share of Denim Tears trend moments as nicely, pictured right here within the Mohair Unfastened Knit Sweater, a chunk that was a part of the AW21 ‘Champion Tears’ collaboration. The collaboration aimed to inform the story of Black America and it’s many sides via black excellence, athleticism, artwork and dance however most significantly the fixed want for group help and human connectivity.
Luka Sabbat counts himself a supporter of the Denim Tears motion, too.
What say you?