As if shopping for a used automobile isn’t laborious sufficient, the deceptive dealership listings that litter up promoting platforms like Fb Market and OfferUp don’t make issues any simpler. In an replace first noticed by a consumer on Reddit, Meta introduced that it’s limiting dealerships’ skill to checklist vehicles on Market, however this probably doesn’t imply these pesky listings will disappear for good (by way of Jalopnik).
In case you’ve ever shopped for a used automobile on-line, you most likely know the sorts of dealership listings I’m speaking about. They typically present solely a automobile’s required down cost, or — much more annoyingly — checklist autos at $1 in an try to seize your consideration.
However beginning January thirtieth, 2023, dealerships will run right into a roadblock when attempting to submit a used automobile on the market on Market: they’ll now not be capable to checklist vehicles from their enterprise web page. That is speculated to be Fb’s means of nudging dealerships in the direction of shopping for Market adverts, however what it will most likely do is create an excellent bigger inflow of sellers that submit free listings from a private Fb profile. This might make it even tougher to differentiate legit listings posted by somebody close by, versus the dealer-backed listings which are typically too good to be true.
On prime of that, Meta’s enterprise assist web page doesn’t explicitly discourage using private profiles for dealerships, both. It describes an inventory of “different methods” dealerships can attain consumers with out posting Market listings from their enterprise web page, and one in all these options is to purchase “create Market listings for autos, dwelling gross sales and residential leases out of your private profile.”
There are already tons of dealerships who guise themselves as an actual (or faux) particular person when posting a list on Market. And though these listings are speculated to have a “dealership” label beneath the itemizing’s picture, this tag is commonly lacking. After I performed a seek for vehicles close to me, I got here throughout a number of scammy-looking automobile dealership listings posted by private accounts, with “Dealerships” tags sprinkled few and much between. The Verge reached out to Fb to see if it has any plans to handle the deceptive listings posted by particular person accounts, however didn’t instantly hear again.
Meta’s new Market rule applies to sellers in a number of international locations, together with the US, Canada, France, UK, Mexico, Brazil, Indonesia, Germany, and Australia. The corporate’s additionally extending the rule to sellers who submit actual property and rental listings, however solely within the US.